鲜橙多

发布动态

Industrial design and product, market Key word: The industrial design product innovation management enterprise culture market subdivides Industrial design and product In 1995 -1997 year, foundeda personal computingtime Apple Company stock group to glide down, horrible to look at, is purchased. The company must not please return to apple original CEO Steve·Tall Booth. In 1998the Apple Computercompany officially issued promoted had the brand-new idea the apple iMaccomputer, the traditional PC each other separation main engine, the monitor and the sound box merged into one organic whole, and has abandoned the stereotyped cream-coloured outer covering, the generation by the translucent shape, five kind of colors colored outer covering. Although iMac and does not have too many fortes in the technology and the skill aspect, also the selling price outdoes several hundredUS dollarscompared to other computers, after but the product promotes the market, actually has received the warm welcome, in US, almost each 15 seconds had iMac to sell at that time, Apple Company's stock rapidly rose along with it, has raised unprecedented field hurricane. In September, 1998, the American authoritative market investigation company PC Data statistical data indicated that, Goes on the market only l7 day iMac rapidly to advance into American computer market saleorder list 2nd in at the end of August. In December, 1998, PC Data reported that, In November, 1998 retailed and orders by mail in two places in the American market, high occupied the first place, estimated occupied American PC always to sell the quantity 7.1% and always retails the income 8.2%. According to surveys, the industrial product outward appearance every time invests 1 US dollar, may bring 1,500 US dollars incomes. The Japanese Hitachi company's data then has the persuasive power, this company every time increases 100 billion Japanese Yen sales income, the function which the industrial design occupies accounts for 51%, but the equipment transforms the function only accounts for 12%. We saw the market the tide gets up the ebb tide, saw sinks to many enterprises in the market storm floats. Some enterprises went into hiding, some enterprises grew strong. What is mystery? Is because theenterprise basis dynamic environment as well as the long term goal, truly made any is the true core product, how could create the enterprise core the product, how caused own core product realization enterprise own value. This is suspends in front of the world each enterprise the most realistic some questions, also is the enterprise which in the world succeeds solves the best aspect, certainly is a most major problem which our country all enterprises should face up to. Only solved the good this problem, only then can cause our country the enterprise truly to go out present the difficult position, could make the modern enterprise mechanism to take root in the Chinese enterprise, causes our country enterprise truly to do greatly does strongly. The market competition had decided any enterprise only can diligently, unceasingly be unceasingly enterprising, otherwise one day can substitute by other competitors, is abandoned by the society. This request enterprise only has unceasingly carries on the innovation. Now in the significance product innovation is the omni-directional entirelevel, no longer limits in the technical innovation, in the image innovation, but was entered the standard innovation time. Who has grasped the design standard, who has grasped the market, will lack the innovation forever to be in the world the first floor. To the decline developing process looked from the product production that, in a kind of product birth initial period mainly is the technical standard competition, the technical standard competition development, and seizes themarket to form the expense psychology. In becomes long-term, the saturated time mainly is moderately extends, aspect the and so on outwardappearance, post-sale service, product cost in the use competition inthe emphasis individuality expense, in the commodity surplus situation, the consumer is more and more careful to the product need. The simple packing, the rough outlook, will be unable to attract to consumer's vision. Today, in the goods value except the material cost, the artificial expense, the equipment amortizes with the cartage expense and so on visibly "hard" outside the value, but also includes technical novel, usable, the product whole fine design, the post-sale serviceand the product culture and so on invisible "soft" the value, along with the expense idea renewal and the market unceasing development, the soft value the proportion which will occupy in the goods value moreand more is big. Same product, similar function, similar production cost, because designs the difference possibly causes selling price phase difference several times. Therefore, does well the product the design to have not the general practical significance to the enterprise. The product life is closely linked with the product value, with enterprise's benefit is inseparable. This had decided whether the product life does lie in it to bring the profit to the enterprise, when theproduct cannot bring the profit to the enterprise time, the product also arrived died in bed of old age, this withdrawal history stage. The life short product, possibly can cause the enterprise to lose money, causes the enterprise to carry on the back the heavy debt burden. Therefore, its social value also possibly can be smaller. Now themarket because technical renewal speed speeding up, as well as the people expend the idea change the acceleration, causes the product lifegradually to reduce. How therefore lengthens a topic which the product the life also is we needs to solve. The fine design may suitably lengthen the product the life, guarantees the suitable profit margin. 1) strengthens high tech as well as the patent invention protection with promotes again. Since had already said, the technology advancement reduced the product life, how lengthens the product life to finish must obtain from the technology? Is hinders social the progress? I thought each enterprise all does not have this kind of ultra strong ability, furthermore is contrary with society's overall tidal current, sooner or later is must eliminate by the society. We carefully thought, can understand each kind of reason. Now has very many high-tech, after creates, can explate in the shortest time, thus the establishment many similar technologies editions which distorts, bypassed the patentthe barrier to enter the market. Like the weed, is longer much the world all is. Like this then will urge the competition to intensify, forces the market rapidly to change over to the saturated time, the profit margin rapidly drops. Therefore, regarding the innate patent technology technical protection is extremely essential. We welcome the right market competition, but we are humble regarding the market shortcoming, must have the full understanding, completes protects oneself. But regarding the right competition, we must unceasingly excavate technical the potential, unceasing promotes it, consummates it, causes it to advance gradually unceasingly progresses, throughout maintains the high profit margin. This is we should diligently pursue through the design. 2) outward appearance rich individuality, rich cultural inside story.This must also belong to the patent technology, but in view of the fact that in profit contribution process prominent function, we its single row. From in Apple Company's example, we may clearly see, when the technological development relatively stabilizes, the good product image will cause us similarly to obtain stably, will be higher than the profession average profit the income, this also will be accommodating lengthens the product the life. 3) reduces the cost. Unceasing reduces the cost, this is the enterprise unceasingly seeks the improvement in the production process the work key, is our eternal topic. Only reduces the cost, can realize the profit expansion, can occupy the market competition the superiority status. Furthermore, the craft innovation is in the innovation the central status, the craft innovation is the product innovation forerunner and the essential condition, the craft innovation causes the product innovation. From this, we deepened once more regarding the industrial design important understanding. Dolcn.com The industrial design development driving force lies in the people to is harmonious (technology, culture, image, person because of, cost and so on various aspects unification) the unremitting pursue. This kind of pursue is spontaneous, born that way. Is precisely this kind to harmonious yearning for with the pursue, becomes the impetus social economy development the formidable power. We said the science andtechnology is a productive forces, lies in it to be able to impel thesocial economy the development. But in the human history, the industrial design is the high-tech and the daily life bridge, is link which the enterprise and the consumer relates. At the same time, the industrial design also impels the market competition, the joint technology and the market, creates the commodity and the medium, pull open the commodity the difference, creates the high attachment value, creates the new market to promote market subdividing, reduces the cost In globalization economy keen competition, the industrial design is becomingthe important resources day by day which the enterprise manages." Theindustrial design can become the enterprise importantly resources, the promotion social economy development, mainly displayed in it not only has met the material need which the people unceasingly grew, also has met people's spiritual need. Next, the industrial design brings, not only is in the spirit joyfully with enjoys, more importantly, it may change people's life style. The industrial design is the anticipated goal and the idea concrete application, the substantialized method, was the people carries on economic development ahead of time the process. Its essence is the people to economic development which is going to carry on makes art tentative plan with the preparation. The overall looked that, this tentative plan with the preparation is progressive, development, even is in advance. From this significance, also explained the industrial design is a power which one kind of impetus society develops. But in the quite partial enterprises eye, the product outward appearance designsinto the industrial design complete. A good product has is rich in the esthetic sense the modelling is only insufficient, the industry designers not only need to be rich in the imagination, more important iscauses the consumer the product entire process which enjoys more comfortable, safe, convenient, to reduce effort, the operation contact surface rich person, is friendlier. May crawl the staircase wheelchair to be allowed to use nurses the patient to reduce effort, an exquisite night light remote control, looked television the person doubles feels with ease. Using scrap paper recycling furniture, environmental protection. As big as airplane manufacture, as slightly as the design, the industrial design essence then is the humanist position. The industry designer wants truly to cater to social the tidal current, causes the technology truly to conform to the present society person's demand: 1) the micro electron technology utilization and thenew material development, causes the people to take the new technicaluse one fashion. 2) people's life, more and more rich multiple and slight meaning shape. The person more and more pursues the life the independence, at the same time which the pursue individuality makes widely known, hoped obtains the emotion the exchange, the spirit enjoys 3) the environment question, requests when creates the people diversification value the design to take diligently to cause these values athuman, social, in the environment vein always each other harmoniouslyto coordinate, diligently seeks their common category. Only has such industry designer to be able to set up the oneself real image, onlyhas such industry designer to be able to realize the humanist designidea, only has such industry designer to be able the true service to thesociety. Industrial design and market The market is the commodity exchange place, the market is some kind of commodity or some kind of commodity demand quantity, the marketis the buyer and seller's union is the sum total which commodity supply and demand both sides mutually affects, the market is the circulationof commodities domain reflection commodity relations sum total. The market usually is has the different desire and the demand consumer by a crowd is composed . The market is most callous, who ignores its change, is can heartlessly eliminate; But the market also is warmest,who has first smelled the change which soon arrives "the breath", andhas prepared for corresponding, who can obtain the rich repayment. Regardless of any type enterprise, any type product, it all is serves the market, city place control, city place restriction. The market haddecided the enterprise scale, the market has decided enterprise's development direction, the market decision enterprise's management, the marketing strategy. Market competitiveness had decided any enterpriseall only can diligently, unceasingly be unceasingly enterprising, otherwise one day can substitute by other competitors. The market microscopic environment, by the enterprise, the supplier, the marketing personnel, the customer, the competitor and the public constitutes. These factor same enterprise market marketing activities has the close relation, is the enterprise intrinsic power supply, is basic condition which the enterprise develops. The macroscopic environment is refers to the market the system risk, by the economic environment, the political context, constitution and so on social culture environment, is affects in the enterprise microscopic environment all behaviors large-scale society strength. Constitutes the large-scale social strength various factors to be mutually independent mutually affects, not only is the threat regarding the enterprise also is the opportunity. The market is a link which the connection produces and expends, it decidedthe enterprise carries on whether is the enterprise production which follows, the valuable enterprise produces. The enterprise only carries on the market investigation, the market forecast, the full understanding, had known the market, conducts the analysis research again to the market, realizes and uses the good market the exchange function, the value realization function, the supplies function, the feedback function, the adjustment function, the service function. Only has can survive like this in the genuine market competition. Along with the industrial design development, the enterprise is having the passive market to subdivide to subdivides the market on owninitiative. The market subdivides the goal is in a market which cuts open from the minute, identifies the enterprise marketing the goal market, for own product in goal market "localization", and by this implementation suitable marketing strategy, realization enterprise own value. In productive forces not too developed time, people's demand only is for meet the most basic physiological need, the people only takethe commodity the usability, but to the commodity structure rationality, the outward appearance is novel all not too pursues. Enterprise'sproductivity is in addition limited, so long as has met people's need, can earn the high quota the profit. Therefore, the enterprise alsoonly pauses regarding the product design in the quite primitive stratification plane. But along with society's progress, the people demandproduct level unceasingly enhances, also competition intensifying, forces the enterprise to have to improve the product the design, the industrial design also from this starts in the enterprise the vigorous development. Because designs the large amount commercial profitwhich brings to the enterprise, the enterprise initiative starts to carry on the design, guides the trend which expends. The product design individuality, enable the product to have pointed face concrete receives the audiences, this is in the true significance subdivides the market. Also is precisely as a result of the industrial design involvement, causes world even more richly colorful which we lives, enableus tohave the broader life space. The industrial design subdivides inthe market in the process, played the decisive role. The design causes theenterprise to adapt the market, causes the enterprise to guide the market. Conclusion Our enterprise must set up take the industrial design as the basis enterprise new mechanism, the treatment product, the enterprise, the market wants the Trinity, cannot be indifferent to that aspect, wants each aspect all to take, must in take the technology, manages in the hard talented person's foundation, vigorously display industry designer's soft function. The industrial design must have the good agglutination, the product, the enterprise, the market, a more coordinatedcloser relation, creates the technical performance fineness, the internal structure reasonably for the society, outward appearance novel,production cost low, the cultural inside story deep product, takes away the richest commercial profit for the enterprise, and causes the market prosperously, is standarder. Therefore, must be a good designer certainly to have to have the synthesis ability, concrete said that, First, promotion product attachment value ability Second, the creativity stimulates (fine environment and ponder space) Third, the wisdom sends wins (even if legacy product also can subvertproduct logic) Fourth, the product pondered returns the zero point (key take "person" as demand) Fifth, melts into the enterprise the culture and the spirit Sixth, the forecast future, will develop the new product Seventh, the research and development team challenge limit, the self- growth (enterprise must take specialized strength, status) Eighth, the enterprise has the system to subscribe decides the goal and the strategy (research and development team can be clear about understanding) Ninth, promotes international view and the language ability Tenth, creation innate brand ability Only the trained massive such outstanding designers, the industrial design only then can the even more prosperity, also can create more values for the society. ［此日志被作者在2007-3-24 21:25:56编辑过］

2012-01-09 10:07:17

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